In today’s increasingly competitive and digital landscape, businesses that want to stand out must cultivate meaningful relationships with customers in their local area. In this perspective, the concept of Proximity Marketing is not just a passing trend but a fundamental strategy for establishing an authentic and lasting dialogue with the local audience.
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In the current digital landscape, the adoption of experiential marketing represents a crucial element for the development of effective omnichannel strategies, particularly in the vibrant and diversified context of Lugano. This approach to marketing, which emphasizes creating unique and engaging experiences for consumers, becomes a distinctive element for those companies intending to stand out in an increasingly crowded market.