Small and medium-sized enterprises (SMEs) in Lugano today face a rapidly evolving competitive landscape where the ability to adapt to new digital trends has become a necessity. In an increasingly connected local market, standing out and maintaining a strong presence requires innovative and effective marketing strategies. This is particularly true for SMEs, which …
Articoli e Insights
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Lugano, with its enchanting mix of natural landscapes and cultural richness, emerges as a gem in the global tourism landscape. This city not only captivates with its beauty but also offers a variety of experiences that attract travelers from around the world. For the tourism activities that call Lugano their home, however, the simple act of promoting the city is not enough to capture the interest of visitors year-round.
Social media management for events is a crucial aspect of organizing and promoting any type of event, from the most vibrant concert to the most refined art exhibitions, from corporate conferences to trade shows. We live in a digital age where social media are indispensable tools, capable of amplifying an event’s reach and creating a deep connection between organizers and participants. Through social platforms, it is possible not only to promote an event but also to stimulate interaction …