Lugano, with its enchanting mix of natural landscapes and cultural richness, emerges as a gem in the global tourism landscape. This city not only captivates with its beauty but also offers a variety of experiences that attract travelers from around the world. For the tourism activities that call Lugano their home, however, the simple act of promoting the city is not enough to capture the interest of visitors year-round.
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In the increasingly complex world of marketing in Lugano, two acronyms frequently arise: B2B and B2C. These two categories, representing “Business-to-Business” and “Business-to-Consumer” respectively, outline two distinct approaches to reaching and engaging the audience. While both aim to generate sales and success, the key differences between B2B and B2C marketing require highly specialized strategies. In this article, we will examine these differences and provide specific strategies for each approach, all with a particular focus on Lugano.