In an increasingly competitive digital landscape, businesses in Lugano and the surrounding areas are looking for innovative solutions to enhance their marketing strategies. Today, the focus is on marketing automation, a set of technologies and processes that allow companies to automate, measure, and optimize campaigns, ensuring tangible results.
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In Ticino, as well as in the rest of Switzerland, the protection of personal data has become a crucial issue for all businesses. With the expansion of digital platforms and the increase in online interactions, ensuring the security and confidentiality of information has become imperative for every business. The current regulations, including GDPR (General Data …